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| 5 Ways To Lose Your Ezine Subscribers |
By:
Ken Hill |
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1. Don't keep a regular publishing schedule.
Pick a schedule that is right for you, and stick to it. Your
subscribers will become used to hearing from you, and you'll
be able to gain their trust and business.
2. Don't make your free bonus easily accessible to your new
subscribers.
For example, if you offer a free bonus ebook, let your new
subscribers get your link for downloading your ebook in your
welcome email.
If you make your subscribers wait for their first issue or
worse never give them their bonus, you'll lose their trust
and they'll quickly unsubscribe from your ezine.
3. Don't let your subscribers get to know you.
Include a publisher's or editor's note in every issue so
that your subscribers will be able to learn more about you.
By doing this, you'll be able to easily connect with your
readers and sell more of your products because your
subscribers will see you as a "real person."
4. Don't provide valuable content.
Brand yourself as an expert in your field by writing
articles on your ezine's chosen topic.
You could also publish free to reprint articles, write
product reviews, or you could provide your readers with
marketing or promotional resources that you use and
recommend.
5. Send too many solo ads.
Differentiate your ezine from other publications by not
bombarding your subscribers with solo mailings.
Only send a solo mailing once or twice a month to promote
your special sale or your new product offering.
1. Don't keep a regular publishing schedule.
Pick a schedule that is right for you, and stick to it. Your
subscribers will become used to hearing from you, and you'll
be able to gain their trust and business.
2. Don't make your free bonus easily accessible to your new
subscribers.
For example, if you offer a free bonus ebook, let your new
subscribers get your link for downloading your ebook in your
welcome email.
If you make your subscribers wait for their first issue or
worse never give them their bonus, you'll lose their trust
and they'll quickly unsubscribe from your ezine.
3. Don't let your subscribers get to know you.
Include a publisher's or editor's note in every issue so
that your subscribers will be able to learn more about you.
By doing this, you'll be able to easily connect with your
readers and sell more of your products because your
subscribers will see you as a "real person."
4. Don't provide valuable content.
Brand yourself as an expert in your field by writing
articles on your ezine's chosen topic.
You could also publish free to reprint articles, write
product reviews, or you could provide your readers with
marketing or promotional resources that you use and
recommend.
5. Send too many solo ads.
Differentiate your ezine from other publications by not
bombarding your subscribers with solo mailings.
Only send a solo mailing once or twice a month to promote
your special sale or your new product offering.
About the Author:
Ken runs the Net Pro Marketer where you'll find informative
articles on business, marketing, and ezine publishing.
Browse through the articles or submit your own at:
http://www.netpromarketer.com For autoresponders you can
use to follow up & publish email lists visit http://netpromarketer.com/followup.html |
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